Gary
Wald
Gary Wald is a senior marketing and business development
executive and consultant with over 20 years experience leading the
launching and branding of major products, professional services
and Intellectual Property. His expertise includes growing revenues
and profits through innovative marketing programs, business development,
licensing agreements, and strategic alliance partnerships. Major
strengths include market expansion, market share growth, branding,
developing programs that maximize return on assets, and sales infrastructure
development and management.
Currently, Gary consults for clients in the medical
device and medical care industries. His clients include a state
of the art blood analyzer machine and a new telemedicine company.
Previously, Gary has worked for major advertising
agencies (Ogilvy & Mather, Grey), consulting firms (Luminant,
Targetbase) and Fortune 500 marketers (NBC, GTE). His core competencies
include growing revenues and profits with innovative marketing programs,
business development initiatives, licensing agreements and strategic
alliance partnerships. He is equally adept at marketing to consumers,
business prospects or health care professionals.
Gary’s early career successes include; launching
Aim Toothpaste, re-branding Dove soap, launching Transformers and
building it into one of the industry’s most successful toy
brands, licensing Transformers and G.I. Joe television programs
to broadcasters around the world, launching CNBC as a worldwide
brand, and growing subscribers and generating licensing revenue
for GTE’s (now Verizon) start-up cable TV and ISP divisions.
Most recently, Gary has applied his marketing expertise to the medical
arena. He made major contributions to GlaxoSmithKlein, Sandoz, American
Heart and Medtronic Minimed. He developed and led on-line branding
and patient affinity marketing for multiple GlaxoSmithKlein brands
and created content rich, filtered and functional “community”
websites for prescription drugs Flonase and Imitrex and led acquisition
of tens of thousands of registered site visitors.
As Marketing VP at Medtronic Minimed he helped expand
insulin infusion pump and continuous glucose management therapy
adoption through direct to patient and direct to Health Care Professional
marketing. He led the repositioning of Minimed from an insulin pump
company to a glucose management company. He led a strategic alliance
with Becton Dickinson that shared intellectual property to create
an integrated, intuitive infusion pump and meter system -- the first
wireless diabetes management system.
Gary earned an MBA in marketing from Northwestern
University.
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